基于八度分析的H5新闻创意设计策略研究

Jin Bin Liu, Si Ye Chen
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引用次数: 0

摘要

本研究探讨如何通过构建游戏化创意设计策略来提升H5新闻用户体验,促进新闻传播。通过访谈和观察,总结出影响H5新闻用户体验的8个关键要素,并运用层次分析法计算出它们的权重值。此外,通过将高权重元素与游戏化的八个核心内在激励因素进行比较,验证了H5新闻游戏化的可行性。提出了基于Octalysisis的游戏化设计框架,以及旨在激发体验,设置激励并帮助传播新闻的创造性设计策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Investigating the creative design strategy for H5 news based on the Octalysis
This study explores how to enhance H5 news user experience and promote news dissemination by constructing gamified creative design strategies. Through interviews and observations, eight key elements that affect H5 news user experience are summarized, and their weight values are calculated using AHP. Furthermore, the feasibility of gamification in H5 news is verified by comparing the high-weight elements with the eight core intrinsic motivators of gamification. A gamified design framework based on the Octalysisis proposed, and creative design strategies that aim to motivate the experience, set the incentive, and help to spread the news。
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