Strategy for Various CM Applications based on Comparative Case Analysis

Abstract : Domestic CM market has continued to grow since the enactment of CM policies in 1996. In addition, future CM market is forecasted to have potential high growth. Therefore, it is necessary to apply various CM business models reflecting the owner’s requirements and characteristics in order to improve in the CM industry and to strengthen the competitiveness in the overseas construction market. In this context, the purpose of this study is to suggest strategies of various CM applications based on comparison of 4 cases analyzed by ‘business weight’ and ‘business depth’ in terms of business function as well as by the types of ‘CM market’ and ‘CM practice’. Result of this comparative analysis shows that each case presents differences in terms of type, business weight, and business depth of CM practice. However, domestic public CM services are currently being challenged to strengthen capability throughout the project life-cycle against the limitation of government’s CM policies focused on the construction supervision. In order to address this problem, this study proposes the strategies of various CM applications from several different perspectives.