调查移动搜索中的检查行为

Yukun Zheng, Jiaxin Mao, Yiqun Liu, M. Sanderson, Min Zhang, Shaoping Ma
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引用次数: 7

摘要

检查是Web搜索中最重要的用户交互之一。许多研究工作研究了网络搜索中的检查行为,并帮助研究人员更好地理解用户如何在搜索引擎结果页面(serp)上分配他们的注意力。与桌面搜索相比,移动搜索有很多不同之处,比如屏幕上的搜索结果更少。这些差异带来了影响用户考试行为的手机特有因素。然而,对于移动搜索中用户通过视口分配注意力的机制,目前还缺乏相关研究。因此,我们设计了一个基于实验室的研究来收集用户在移动搜索中的丰富交互行为。基于收集到的数据,我们首先分析了用户如何检查serp并将他们的注意力分配到异构结果上。然后,我们研究了移动特定因素和其他常见因素对用户注意力分配的影响。最后,我们将用户注意力分配的研究结果应用到点击模型的构建工作中,这大大提高了当前的点击模型。我们的工作为更好地理解移动搜索中的用户交互模式提供了见解,并可能对其他移动搜索相关的研究有益。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Investigating Examination Behavior in Mobile Search
Examination is one of the most important user interactions in Web search. A number of works studied examination behavior in Web search and helped researchers better understand how users allocate their attention on search engine result pages (SERPs). Compared to desktop search, mobile search has a number of differences such as fewer results on the screen. These differences bring in mobile-specific factors affecting users' examination behavior. However, there still lacks research on users' attention allocation mechanism via viewports in mobile search. Therefore, we design a lab-based study to collect user's rich interaction behavior in mobile search. Based on the collected data, we first analyze how users examine SERPs and allocate their attention to heterogeneous results. Then we investigate the effect of mobile-specific factors and other common factors on users allocating attention. Finally, we apply the findings of user attention allocation from the user study into click model construction efforts, which significantly improves the state-of-the-art click model. Our work brings insights into a better understanding of users' interaction patterns in mobile search and may benefit other mobile search-related research.
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