建立大学正面形象的媒体关系策略

M. Abduh
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引用次数: 0

摘要

媒介关系是塑造机构形象的决定性策略之一。本研究旨在确定印尼西爪哇省银行公共关系部门的媒体关系策略,以创造该机构的积极形象。本研究中使用的定性方法使用描述性分析来描述情况或事件。它详细描述了具体的个人或群体的情况和症状。无论从理论上还是概念上,本研究都是基于Rosady Ruslan的媒介关系概念,该概念分为三个部分,即media Gathering、media Tour和Press Conference。本研究的数据收集是通过对四名被调查者的访谈和观察。本研究结果表明,印尼银行公共关系部在西爪哇省实施的媒体关系战略包括三个活动:媒体聚会、媒体参观和新闻发布会活动。本研究希望对公共关系科学的发展和公司公共关系实践产生影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Media Relations Strategy in Building a Positive Image of the Institution
Media relations are one of the determining strategies in building the institution's image. The research aims to determine the Media Relations Strategy by Public Relations of Bank Indonesia West Java Province in creating a positive image of the institution. The qualitative method used in this research uses descriptive analysis to describe a situation or event. It gives a detailed description of specific individuals or groups regarding the circumstances and symptoms. Theoretically or conceptually, this research is based on Rosady Ruslan's concept of media relations which is divided into three, namely Media Gathering, Media Tour, and Press Conference. The data collection in this study is by interviews and observations with four informants. The results of this study indicate that the Media Relations Strategy carried out by Bank Indonesia Public Relations in West Java Province includes three activities: Media Gathering, Media Tour and Press Conference activities. This research is hoped to impact the development of public relations science and public relations practices in companies. 
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