在公共交通系统中利用顾客反馈

Anselmo Stelzer, F. Englert, Stephan Hörold, Cindy Mayas
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引用次数: 9

摘要

最近的研究表明,与其他部门相比,公共交通服务的顾客对服务质量不满意。不满意的一个主要原因是,如果出现中断,有关计划行程的持续时间和路线的信息缺失或不一致。与运输公司互动的现有可能性通常不会导致中断管理流程的变化。为了克服这些限制,我们建议使用移动通信技术,通过信息平台在客户和运输公司之间传递双向信息。这允许在操作决策中包含来自客户的现场信息,以及在计划更改的情况下快速和一致的信息。因此,我们提出的解决方案允许结构过程的变化,这将通过手段提高客户满意度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Using customer feedback in public transportation systems
As recent studies have shown, compared to other sectors the customers of public transportation services are unsatisfied with regard to the service quality. One mayor source of the dissatisfaction is caused by missing or inconsistent information about the duration and route of planned trips in case of disruptions. Existing possibilities to interact with the transportation company generally does not lead to changes in the disruption management process. To overcome these limitations, we propose to use mobile communication techniques to transfer bi-directional information between the customer and the transportation company via an information platform. This allows to include on-site information from customers in operational decisions as well as fast and consistent information in case of plan changes. Therefore, our proposed solution allows structural process changes which would increase the customer satisfaction by means.
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