用户生成内容与互联网用户价值:网站质量重要吗?

The 5th International Conference on Information and Communication Technology for The Muslim World (ICT4M) Pub Date : 2014-01-23 DOI:10.1109/ICT4M.2014.7020608

Farzana Quoquab, M. Zeinali, N. Mahadi, Jihad Mohammad

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引用次数: 0

摘要

本研究试图揭示用户生成内容质量对互联网用户价值观的影响。数据采用在线问卷调查方式收集。收集问卷242份，用于进一步分析。数据分析使用AMOS软件，版本21。结果表明，设计质量和技术质量对情感价值有正向影响，而这两种质量对功能价值没有影响。另一方面，内容质量正向影响功能价值，而非情感价值。本文还讨论了管理意义、局限性和未来的研究方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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User generated content and Internet user's value: Does website quality matter?

The present study attempts to shed some light on the effect of user generated content quality on internet user's value perspectives. Data were collected using online survey questionnaire. 242 completed questionnaires were returned and used for further analysis. Data were analyzed using AMOS software, version 21. The results reveal that design quality and technological quality positively affect emotional value whereas these two types of quality do not have any effect on functional value. On the other hand, content quality positively affects functional value, but not emotional value. Managerial implications, limitations and future research directions are also discussed.

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The 5th International Conference on Information and Communication Technology for The Muslim World (ICT4M)

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