市场导向和研发战略对企业绩效影响的实证检验

2012 International Symposium on Management of Technology (ISMOT) Pub Date : 2012-11-01 DOI:10.1109/ISMOT.2012.6679451

Dongqin Li, Xuan Wang, L. Qian

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引用次数: 1

摘要

本研究旨在探讨市场导向和研发策略对企业绩效的影响。实证分析表明，市场驱动导向与创新研发战略正相关，市场驱动导向与模仿研发战略正相关。除了。研发战略对企业绩效有正向影响。

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The impact of market orientation and R&D strategy on business performance: An empirical examination

The purpose of this research is to investigate the effects of market orientation and R&D strategy on the business performance. Empirical analysis reveals that the market-driven orientation is positively correlated to the innovative R&D strategy while the driving-market orientation to imitative R&D strategy. Besides., R&D strategy has a positive effect on the business performance.

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2012 International Symposium on Management of Technology (ISMOT)

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