A Content-Based Approach for Analysing Cyberbullying on Sina Weibo

Cyberbullying has become a global phenomenon within the heightened use of Information and Communication Technologies. Previous studies have largely explored the detection and prevention of cyberbullying in English, and focus has been on the causes and consequences of cyberbullying among adolescents. Yet research on cyberbullying in Chinese has previously been extremely limited, despite the fact that cyberbullying has become a significant problem in China. With this context in mind, this paper will use Sina Weibo as a case to analyse cyberbullying, including language features and detection. It aims to contribute to the academic understanding of cyberbullying, as well as media regulation and governance. The findings will help expand the field of cyberbullying detection, and refine theories.