Embedding Communication and Electronic Engineering Studies in a Local and Global Society

In this work, the authors present the evolution of enrollment in Communication and Electronic Engineering studies in the Escuela T\'ecnica Superior de Ingenieros de Telecomunicaci\'on (ETSIT) of the Universidad Polit\'ecnica de Valencia (Spain). The different reasons that have led to an important decrease in vocations for Information and Communication Technologies (ICT) are stated, and the actions that the ETSIT has taken to try to solve the situation are described. The work does not pretend to be a best practice manual, neither a \textit{solution for every scenario} but it shows a set of actions in different fields that alleviate the problem.