The Impact of Changes in Consumer Behavior on the Development of Insurance Company Risk Models

The article discusses the specifics of building mathematical and analytical insurance company risk models when changing consumer behavior. The concept of a model is given. Various types of models for consumer market analysis developed abroad and in Russia are described in order to conduct marketing activities to stimulate demand. A comparative analysis of the methods of gathering information is carried out. The factors that influence changes in demand are displayed. On the basis of Ansoff’s matrix, an algorithm is proposed for the insurance company to choose a development strategy based on the factors identified. The universal structure of the algorithm allows to determine the strategy of any company in the developing insurance market of the insurance sector of the economy.