设计行为理论模型的开发,以分析现代超市使用环保购物袋的意图

Rizki Almuhaymin, Wandhansari Sekar Jatiningrum
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引用次数: 0

摘要

鼓励使用环保购物袋,减少塑料袋的使用。根据观察和访谈的结果可知,学生对使用环保购物袋的兴趣仍然很低。本研究的目的是分析影响日惹特区学生使用环保购物袋意愿的因素。本研究采用多元线性回归方法。采用目的性抽样,从5所大学的学生中抽取多达100名受访者。本研究的变量采用计划行为理论的发展,增加了环境意识和支持禁止塑料袋的变量。结果显示,相关系数为0.781,决定系数为0.609,说明因变量与自变量之间存在较强的线性关系。态度变量、行为控制变量和支持禁用塑料袋对环境友好型购物袋使用意愿的回归系数分别为0.221、0.400和0.158,主观规范变量和环境意识变量对环境友好型购物袋使用意愿的影响不显著。出于这个原因,建议给出那些被证明有显著影响的变量。态度变量鼓励通过各种媒体向公众推广使用环保购物袋,而行为控制变量则需要对公众进行社会化,让他们了解使用环保购物袋的重要性和使用塑料袋的不良影响。关于对禁止塑料袋的可变支持的建议,可以通过鼓励塑料袋制造商使用环保材料(生物塑料)生产塑料袋来实现。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PENGEMBANGAN MODEL THEORY OF PLANNED BEHAVIOR UNTUK ANALISIS NIAT MENGGUNAKAN TAS BELANJA RAMAH LINGKUNGAN PADA SUPERMARKET MODERN
The use of eco-friendly shopping bags needs to be encouraged to reduce the use of plastic bags. According to the results of observations and interviews, it is known that the interest of students in using environmentally friendly shopping bags is still low. The aim of this study is to analyze the factors that influence the intention of students in using environmentally friendly shopping bags in the Special Region of Yogyakarta. This study uses multiple linear regression method. Purposive sampling is applied, with a sample of students from 5 universities as many as 100 respondents. Variables in this study using the development of Theory of Planned Behavior by adding variables of environmental awareness and support for the Prohibition of plastic bags. The results showed the correlation coefficient of 0.781 and the coefficient of determination of 0.609, which means there is a strong linear relationship between the dependent variable and all independent variables. Attitude variables, behavioral control and support for the Prohibition of plastic bags bags proved to have a significant effect on the intention to use environmentally friendly shopping bags for each value of regression coefficients were 0.221, 0.400 and 0.158, while the subjective norms and environmental awareness variables had no significant effect. For this reason, recommendations are given to variables that are proven to have a significant effect. Attitude variables are encouraged by promoting the use of environmentally friendly shopping bags to the public through various media, while for behavioral control variables, socialization needs to be carried out to the public regarding the importance of using environmentally friendly shopping bags and the adverse effects of using plastic bags. For recommendations related to variable support for the Prohibition of plastic bags can be done by encouraging plastic bag manufacturers to produce plastic bags from environmentally friendly materials (bioplastics).
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