Research on the Construction of Tea Marketing Information Service Platform of Shaanxi Province Under the Background of “Internet +”

The necessity of the construction of Shaanxi tea marketing service platform is analyzed by the SWOT method in the paper. The purpose of the work is to design the overall framework of the "Internet + tea products" marketing service system guarantee platform. Relying on the network platform provided by the Internet, it can promote the informatization of traditional tea production, operation, and management. It can also improve the competitiveness of modern tea farmers in Shaanxi Province. Keywords—Tea Marketing; Information Platform; Internet +;