{"title":"英语广告的语言特征分析——以苹果公司的包容性与多元性广告为例","authors":"Yang Ming, Yongle Zhong","doi":"10.21013/jems.v19.n3.p2","DOIUrl":null,"url":null,"abstract":"Advertisements permeate various aspects of our daily lives, and people often employ them to achieve a range of objectives, such as marketing and appeal. This article will examine an advertisement Inclusion & Diversity-Open, released by Apple. Inc, as the subject of this study, aims to analyze its linguistic features from four perspectives: writing techniques, lexical features, syntactic features, and rhetorical devices. Additionally, based on this ad, the author gives a profound reflection, urging each individual to work together to achieve diversity and inclusivity.","PeriodicalId":266719,"journal":{"name":"IRA International Journal of Education and Multidisciplinary Studies","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An Analysis of the Linguistic Features of English Advertisements: A Case Study of Inclusion & Diversity-Open by Apple Inc.\",\"authors\":\"Yang Ming, Yongle Zhong\",\"doi\":\"10.21013/jems.v19.n3.p2\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Advertisements permeate various aspects of our daily lives, and people often employ them to achieve a range of objectives, such as marketing and appeal. This article will examine an advertisement Inclusion & Diversity-Open, released by Apple. Inc, as the subject of this study, aims to analyze its linguistic features from four perspectives: writing techniques, lexical features, syntactic features, and rhetorical devices. Additionally, based on this ad, the author gives a profound reflection, urging each individual to work together to achieve diversity and inclusivity.\",\"PeriodicalId\":266719,\"journal\":{\"name\":\"IRA International Journal of Education and Multidisciplinary Studies\",\"volume\":\"7 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-08-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"IRA International Journal of Education and Multidisciplinary Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.21013/jems.v19.n3.p2\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"IRA International Journal of Education and Multidisciplinary Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21013/jems.v19.n3.p2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
An Analysis of the Linguistic Features of English Advertisements: A Case Study of Inclusion & Diversity-Open by Apple Inc.
Advertisements permeate various aspects of our daily lives, and people often employ them to achieve a range of objectives, such as marketing and appeal. This article will examine an advertisement Inclusion & Diversity-Open, released by Apple. Inc, as the subject of this study, aims to analyze its linguistic features from four perspectives: writing techniques, lexical features, syntactic features, and rhetorical devices. Additionally, based on this ad, the author gives a profound reflection, urging each individual to work together to achieve diversity and inclusivity.
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