MANAGER IN A FAMILY FIRM

Management is a branch of science in which theoretical reflections alternate with practical proofs. In the management of the immutable state that we experience is its variability. We can accept the paradigm that the cognitive environment in which we operate, we act in a continuous way is changing, subject to change, often fluctuations, defined as, in the environment, is synonymous with the instability of the state. The only doubt is whether the changes are happening regularly or not. However, we can be sure that tomorrow will be different from today and that only for a longer period of time. In this light, the perception of the requests of competent managers of family firms creates difficulties given the constant variable. The reflection will take into account the division of competencies according to Katz at three organizational meetings when establishing the state of VUCA (Katz, 1974).