预期综合赌场度假村对塞浦路斯旅游业的影响

Seventh International Conference on Advances in Social Science, Economics and Management Study - SEM 2018 Pub Date : 2018-10-27 DOI:10.15224/978-1-63248-164-1-03

R. Morphitou, M. Demetriou

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引用次数: 2

摘要

本研究论文的目的主要是探讨未来综合赌场度假村对塞浦路斯共和国旅游业的影响。该报告的方向是从销售角度进行诊断，以确定其与塞浦路斯现有旅游市场的兼容性。本文还探讨了拉斯维加斯和澳门综合赌场度假村理论的突出主题，更准确地说，重点是:服务环境、员工服务、品牌和企业社会责任。该研究采用定性方法，对现有文献进行了更深入的评价，并与塞浦路斯旅游组织和旅游部的行政人员进行了深入访谈。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The anticipated impact of the Prospective integrated casino resort on the tourism industry of Cyprus

The purpose of this research paper is to explore mainly the impact of the prospective integrated casino resort on the tourism industry of the Republic of Cyprus. The orientation of the report is diagnostic from a marketing perspective in order to identify its compatibility with the existing tourist markets in Cyprus. It also explored salient themes of the theory on integrated casino resorts in Las Vegas and Macau, and more precisely the emphasis given on: the service environment, the employee service, the brand, and the corporate social responsibility. The study takes a qualitative approach where a more in-depth evaluation of existing literature and in depth interviews with executives from the Cyprus Tourist Organization and the Ministry of Tourism have taken place.

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Seventh International Conference on Advances in Social Science, Economics and Management Study - SEM 2018

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