In Rochester, New York

to the rest of the family around the supper or dinner table about his school work, either praising or condemning, at least makes known to the parents the existence of certain things. If he speaks of our music work at all, it is something; and if he praises it the parents are rather prone to accept the judgment of the child, which is usually correct. However, the crux of the whole matter is that we have something to sell, and we must deliver the kind of goods the people in the community want. It may be necessary to educate them to higher standards of appreciation, but this may be done if approached properly. It may be difficult to induce them to come to the place where your wares are on exhibition, but this too may be accomplished if the proper advertising mediums are used. They may not like the first sample of your goods, but again you can advertise them into trying it again, possibly done up in another colored package. The majority of people in a community know little of music as an art and science, but with the best music in the world available at almost any hour of the day or night through the radio, a taste and appreciation is being developed which makes it necessary for the public schools to speed up in the matter of production and quality. First, last and all the time, quality in any kind of merchandise sells the product, and the sooner we realize this in public school music, the quicker shall we stop worrying about how to interest the community in our music program. Get the quality right first-then you can sell it. IN ROCHESTER, NEW YORK