B2B虚拟社区的开发流程

2012 IEEE International Conference on Management of Innovation & Technology (ICMIT) Pub Date : 2012-06-11 DOI:10.1109/ICMIT.2012.6225833

D. Adebanjo, M. Tickle

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引用次数: 1

摘要

本文比较了四种B2B虚拟社区的发展过程。这项研究表明，开发风险投资的标准方法尚不存在，为了成功开发和部署B2B风险投资，需要一个基于学术研究的细致开发框架。研究还表明，发展成功的B2B风险投资的主要挑战包括发展成员参与和参与的文化。

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Development processes in B2B virtual communities

This paper compares the development processes of four business-to-business (B2B) virtual communities (VCs). This research suggests that a standard methodology for developing VCs does not yet exist and that a in order to successfully develop and deploy B2B VCs a meticulous development framework based on academic research is required. The research also indicates that the main challenge in developing a successful B2B VC involves developing a culture of member engagement and involvement.

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2012 IEEE International Conference on Management of Innovation & Technology (ICMIT)

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