在线渠道使用和产品创新?组织间互动的调节效应

Leinan Zhang
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引用次数: 0

摘要

随着互联网的发展,在线渠道的利用已成为制造业的热点问题。然而,对制造业企业创新与在线渠道利用之间关系的研究却很少。本研究以不同制造企业不同员工的116份答题卡为研究对象,进行层次回归分析。研究结果表明,制造业企业的在线渠道使用对其渐进式创新实践具有正向影响,企业与客户之间的互动将是部分中介。研究结果还表明,制造业企业的在线渠道使用对其激进创新实践具有正向影响,企业与客户之间的互动将是部分中介
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Online Channel Usage and Product Innovation? The Moderating Effects of Inter-Organization Interactions
With the development of internet, the use of online channels has become a hot issue in manufacturing industry. However, there are hardly any researches have studied the relationship between the innovation of manufacturing enterprises and their use of online channels. This study conducts a hierarchical regression on the basis of 116 answer sheets answered by different employees working in different manufacturing enterprises as research objects, and analysis. The results suggest that the online channel usage of a manufacturing enterprise will have a positive effect on its practice of incremental innovation and the interaction between the company of its customers will be a partial mediator. The results also indicate that the online channel usage of a manufacturing enterprise will have a positive effect on its practice of radical innovation and the interaction between the company of its customers will be a partial mediator
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