UTILIZATION OF MODERN METHODS IN MEASURING THE FINANCIAL PERFORMANCE OF THE COMPANY

Most entrepreneurs associate their financial performance with the achieved financial results. Each of them wants to be the best and the most successful in their industry and they need to achieve the best possible results. Therefore, it is necessary for them to monitor their financial performance. Except traditional methods of evaluating financial performance (financial analysis), they also focus on modern evaluation methods which consider not only accounting but also economic profit which also takes the alternative cost of capital.