电子市场反馈机制建模

Wensheng Yang, Li Li
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引用次数: 2

摘要

由于用户的反馈有助于在网上交易中建立信任,我们开发了一个关于买方竞价的函数,并描述了反馈机制下的风险。然后,我们分析了双重效应对买方和卖方行为选择的影响。之后,我们用MATLAB设计了一个蒙特卡罗采样法的程序来模拟实际的网上业务。实验结果表明,有效的反馈机制会对买卖双方的行为产生积极的影响。研究结果将有助于电子市场反馈机制的实施。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Modeling Feedback Mechanism for E-Marketplace
Because user’s feedback is help to build trust in online transaction, we develop a function about the buyer’s bidding, and describe the risk under the feedback mechanism. Then, we analyze the double effects on the buyers and sellers′ behavior chosen. After that, we use MATLAB to design a program of Monte-Carlo sampling method to simulate the actual online business. The experimental results show that the efficient feedback mechanism will have a positive impact on the behavior of sellers and buyers. The results will help E-marketplace to implement its feedback mechanism.
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