电子钱包的快速普及:一个实证研究

R. Ikhsan, Cyntia Lupita Sari, Erick Fernando, L. Wijaya, Stephanie Bangapadang, Ivan Sangkereng
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引用次数: 1

摘要

社区对电子钱包的迅速采用表明这种支付系统受到欢迎。当然,这种情况离不开信任和消费者的生活方式。本研究探讨生活方式相容性、信任与态度对顾客行为意向之影响。数据收集方式是通过社交媒体向336名电子钱包用户发放在线问卷。采用基于协变的结构方程建模方法(CB-SEM),利用Lisrel 8.7软件对数据进行分析。因此,生活方式的兼容性显著影响态度和行为意图。信任对态度和行为意图有显著影响。最后,态度影响使用电子钱包的行为意向。实际上,本研究有助于电子钱包公司了解消费者如何采用电子钱包。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Rapid Adoption of E-wallet: An empirical study
The rapid adoption of e-wallets by the community indicates that this payment system is well received. Of course, this condition cannot be separated from trust and consumer lifestyle. This study examines lifestyle compatibility, trust, and attitudes on customer behavioral intention. Data collection uses an online questionnaire distributed to 336 e-wallet users through social media. Then, the data were analyzed using a covariant-based structural equation modeling method (CB-SEM) with Lisrel 8.7. As a result, lifestyle compatibility significantly affects attitudes and behavioral intentions. Trust has a significant effect on attitudes and behavioral intentions. Lastly, attitude influences behavioral intention to use the e-wallet. Practically, this research contributes to e-wallet companies in understanding how consumers adopt e-wallets.
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