信任、积极互惠和消极互惠:这些特质会影响创业动力吗?

Marco Caliendo, Frank M. Fossen, A. Kritikos
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引用次数: 119

摘要

实验证据表明,人们有强烈的意愿去信任,并以积极和消极的方式相互行动。到目前为止,很少有人分析这些社会认知变量是否影响日常决策行为。我们关注的是那些长期面临与投资者、卖家和买家互动的交换过程,以及需要信任他人并与他们的网络相互回报的企业家。我们的分析基于德国社会经济小组,最近引入了关于信任、积极互惠和消极互惠的问题,以检验这些变量对创业决策过程的影响程度。更具体地说,我们分析i)信任他人的意愿是否会影响创业的概率;信任、正互惠和负互惠影响企业家退出概率;iii)信任和相互行动的意愿会影响成为企业家与员工或经理的可能性。我们的研究结果表明,信任尤其会影响创业发展。有趣的是,企业家比员工更值得信任,但比管理者更不值得信任。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Trust, Positive Reciprocity, and Negative Reciprocity: Do These Traits Impact Entrepreneurial Dynamics?
Experimental evidence reveals that there is a strong willingness to trust and to act in both positively and negatively reciprocal ways. So far it is rarely analyzed whether these variables of social cognition influence everyday decision making behavior. We focus on entrepreneurs who are permanently facing exchange processes in the interplay with investors, sellers, and buyers, as well as needing to trust others and reciprocate with their network. We base our analysis on the German Socio-Economic Panel and recently introduced questions about trust, positive reciprocity, and negative reciprocity to examine the extent that these variables influence the entrepreneurial decision processes. More specifically, we analyze whether i) the willingness to trust other people influences the probability of starting a business; ii) trust, positive reciprocity, and negative reciprocity influence the exit probability of entrepreneurs; and iii) willingness to trust and to act reciprocally influences the probability of being an entrepreneur versus an employee or a manager. Our findings reveal that, in particular, trust impacts entrepreneurial development. Interestingly, entrepreneurs are more trustful than employees, but much less trustful than managers.
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