{"title":"促销和店铺氛围对享乐性购物动机和冲动购买的影响。印度尼西亚力宝卡拉瓦奇Indomaret顾客案例研究","authors":"J. Giovanni, I. Bernarto","doi":"10.33226/1231-7853.2023.6.4","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":338535,"journal":{"name":"Marketing i Rynek","volume":"14 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The effects of sales promotion and store atmosphere on hedonic shopping motivation and impulse buying. A case study of customers at Indomaret, Lippo Karawaci, Indonesia\",\"authors\":\"J. Giovanni, I. Bernarto\",\"doi\":\"10.33226/1231-7853.2023.6.4\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":338535,\"journal\":{\"name\":\"Marketing i Rynek\",\"volume\":\"14 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Marketing i Rynek\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33226/1231-7853.2023.6.4\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing i Rynek","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33226/1231-7853.2023.6.4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The effects of sales promotion and store atmosphere on hedonic shopping motivation and impulse buying. A case study of customers at Indomaret, Lippo Karawaci, Indonesia