Values and sustainable behaviors of street runners: influence on purchase decision of sports products

Street running by amateurs athletes became a popular sports practice amongst adults around the world, who seeks healthy habit and a life quality. Prior evidence showed that the adoption of good practices is related to the development of an enhanced sustainable mindset. So far, few studies have examined the association between the healthy lifestyle of amateur runners and environmental values. The aim of this study was to examine the relationship between sports practice and environmental values. This investigation used survey data collected with amateur runners to examine the antecedents and consequences of healthy habits on sustainability practices using structural equation modeling. A sample of 208 amateur runners from Brazil, both male and female answered the questionnaire, with questions in a Likert scale adapted from current literature. Most participants reported a positive association between sports and sustainability, validating the proposed hypothesis. These findings provide support for additional studies on sustainability values and healthy habits, as an avenue for future research regarding consumer behavior.