Study on the Concept of Red Ecotourism Based on Content Analysis

With the new concept of ecological civilization, red ecotourism has been paid more and more attention by the industry and academic circles. The research on red and green tourism, the integration and development of red tourism and ecotourism has gradually arisen, but at present, the concept of red ecotourism has not been clearly put forward. In this study, 71 concepts of red tourism and ecotourism were selected as samples in Chinese and foreign journals, Chinese and foreign monographs, dictionaries, Internet and government reports. Four key categories of red tourism concepts and two key categories of ecotourism concepts were extracted by content analysis. Five categories of red ecotourism concepts were obtained by integration, and then the concept of red ecotourism was put forward. 基于内容分析法的红色生态旅游概念研究 刘婷, 孙艳玲*, 陈龙, 高树宇 成都信息工程大学 管理学院,四川成都,中国