Impact of Perceived Risk, Perceived Controllability, and Security Self-Efficacy on Secure Intention from Social Comparison Theory Perspective

Information risk is an increasing concern for researchers and practitioners. By utilizing Technology Threat Avoidance and Social Comparison Theory, we examine the role of perceived risk, perceived risk controllability and self-efficacy secure intention. Findings indicate that users optimistically biased in their risk perceptions and controllability compared with their social counterparts.