Research on the Four-Element Integrated Model of Organic Agriculture Development in Jiangxi Province

The development of organic agriculture is especially important to Jiangxi, which has the demand for economic development and has obvious resource advantages and internal driving force in this industry. Although domestic scholars have done a lot of research on organic agriculture, there is a lack of research on integrating consumers into its development model. This paper analyzes the research status of organic agriculture at home and abroad, and obtains the internal and external constraints of organic agriculture development model in Jiangxi, through the investigation of production base, department interview, and retailer & consumer survey. In view of the existing problems, this paper innovatively establishes the "four-element integrated model of organic agriculture development", that is, the integration of policy resources, industrial chain, external resources, consumer intention and interaction, and puts forward the strategy of farmers buys shares. We expect to provide a more feasible development model reference for organic agriculture in Jiangxi and other regions. Keywords—Organic agriculture; Integration; Development model; Jiangxi province