A PERCEPÇÃO DOS TURISTAS COM RELAÇÃO A PROBLEMÁTICA AMBIENTAL NA PRAIA DO MORRO BRANCO, BEBERIBE - CEARÁ

Introduction: In the context of "tourist culture" of visitors in behavior alienated from the environment they visit they believe that they have no responsibility in preserving Revista Multidisciplinar de Educação e Meio Ambiente DOI: 10.51189/iii-coninters/11162 ISSN: 2675-813X nature and the originality of destinations. Thus, the quality of coastal environments that is often compromised by human actions, especially during the high tourist season. Objective: To analyze the environmental problem in Praia do Morro Branco, Beberibe-Ce, from the view of tourists who frequent the beach in the traveling behavior. Material and Methods: Qualitative and exploratory research with analysis of descriptive data of reviews of literary articles, online events and research on environmental issues on the beaches. It is also characterized as quantitative, carried out through a questionnaire applied and answered by 30 tourists of sun and beach, between the months of February and March of this year, who visited Praia do Morro Branco, as well as the local community. Results: It was found that issues such as environmental education and the social and environmental responsibility of the tents of Morro Branco beach in the behavior of its visitors is a reality in several beaches of the coast of Ceará. It is notorious the lack of attitudes towards environmental and sustainable education in the traveling behavior to keep the beach clean. In addition to ensuring the preservation of the beaches, since it is necessary that there is an efficient diagnosis of how to forward the terms of regularization, supervision and control of public policies on awareness for environmental education and lifestyles in harmony with nature. Conclusion: It is concluded with the present work that with less we can do more in favor of preservation, conservation, sustainability, biodiversity and in this case specifically for the cleaning of the beaches of the coast of Ceará. In addition, the valuation of this natural environment, and its rationalized use, enabling the implementation of regulatory instruments for the implementation of public and macroeconomic policies for the management of water resources in the thus making an improvement in the quality of the coastal zone of Ceará are necessary to maintain the attractiveness of resources for future generations.