IMAGEM E ESTÉTICA: A HEGEMONIA HOLLYWOODIANA E SUAS FORMAS DE RESISTÊNCIA

: The aim of this paper is, in a first moment, to characterize what we are calling Hollywood aesthetic hegemony, through the blockbusters, to later realize how it affects its spectators in subjective scope. Next, we will identify different cinematographic movements, of different nationalities, - here we will work specifically the French Nouvelle Vague and the Danish Dogma 95 - that have in common a same search: an image policy that resists the spectacular and the standardization of sensations. We want to understand how the forms of resistance to this type of aesthetics, provided by another type of relationship with the images themselves, affect us transforming our sensitivity and with it our memory.