ANALYSIS OF THE STATE OF THE EUROPEAN PUBLIC INTERNET OF THINGS MARKET AND THE INTRODUCTION OF TECHNOLOGY IN ENTERPRISES

The article analyzes the degree of implementation of information and communication technologies, in particular the Internet of Things in Europe at all levels, from individuals and households to large enterprises. An assessment of the regional distribution of internet use across European countries was performed to identify dependence between the pace of development and level of utilization of Internet of Things technology. The purpose of this study is to analyze the level of mastering of information and communication technologies by European citizens and enterprises, in particular the state of development and the level of application of the Internet of Things. In the course of the research, the methods of systematic and comparative analysis, statistical research and logical generalization were used. Based on the processing of European statistical reports, discrepancies were found between the degree of development of Internet of Things technologies, since the northern and western regions have a more developed technological base than the southern or eastern regions. Among private users of IoT technologies, technological solutions for managing the power consumption of a smart home are most popular, and among smart devices for connecting to the network, they most often choose to use the internet on a TV. The analysis of internet userbase indicates the existence of a divide in digital area, and its likely increase in the next few years, due to the gradual introduction of 5G Internet services. Based on the results of the analysis of the IT infrastructure of European enterprises, the most popular tools for applying Internet of things technology were identified. The analysis showed that European enterprises most frequently choose smart meters, smart lamps, and smart thermostats to optimize energy consumption in the premises of the enterprise among other devices and systems that can be monitored or remotely controlled via the Internet. It was found that large enterprises mostly used devices or systems to optimize energy consumption in the premises of the enterprise, and among medium and small enterprises, tools for optimizing logistics were most often used.