Commentary: Colonialist Values in Animal Crossing and Their Implications for Conservation

In the Nintendo game Animal Crossing: New Horizons, players move to an uninhabited island and quickly become instrumental to the naming, aesthetic development, and biodiversity of the island. In some ways, the game can foster a love for and curiosity about nature. In other ways, the game reinforces harmful colonialist values and attitudes that are ultimately an obstacle to conservation in the real world. Here I critique the game values relevant to conservation, both the values that benefit and the values that hinder conservation. I discuss possibilities for a future version of the game that reinforces values better aligned with conservation.