POSITIVE EFFECTS OF FEMALE STEREOTYPES FUNCTIONING (ILLUSTRATED BY THE CASE OF THE UKRAINIAN MILITARY NON-INSTITUTIONAL DISCOURSE)

The abstract reveals effects of female stereotypes functioning. Studying the gender stereotype’s psychological and social functions, we have noted the following positive effects of female stereotypes functioning in the Armed Forces of Ukraine: 1) destruction of gender typology, overcoming polarization between femininity and masculinity as polar opposite genders; 2) changing the vector of gender priorities from the predominance of belonging to certain gender to the predominance of belonging to the corporate military culture; that makes it crucial to perceive and evaluate a woman, first of all, as a representative of military professional activity; 3) creation of psychological prerequisites for the prevalence of a positive emotional state in the military collective and formation of communication principles characterized by empathy.