众筹导致公共网络失败

M. Greenberg
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引用次数: 4

摘要

Kickstarter是一个新兴的在线众筹平台,在这里,个人可以利用自己的社交网络为创意项目筹集资金。像Kickstarter这样的众筹平台正在积极发展,每个月都有成千上万的人尝试项目。虽然其他学术研究和大众媒体关注众筹的成功案例,但事实是大多数项目都失败了。很少有人关注那些在项目失败的过程中经历过公开尴尬事件的大多数人。我们认为众筹平台是一个独特的机会,可以研究和理解个人对网络尴尬的反应。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Public Online Failure With Crowdfunding
Kickstarter is a growing online crowdfunding platform where individuals attempt to raise funds for creative projects by leveraging their personal social networks for small financial contributions. Crowdfunding platforms like Kickstarter are actively growing, with thousands of individuals attempting projects each month. While other scholarly research and the popular press has focused on the success stories from crowd- funding, the fact remains that a majority of projects fail. Little attention has focused on the majority of individuals who have run failed projects and experienced a publicly embarrassing event in the process. We see crowdfunding platforms as a unique opportunity to study and understand how individuals react to online embarrassment.
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