Research on Protection and Inheritance Path of Toponym Culture in Xingqing District of Yinchuan City Based on Cultural Gene

Place names are symbols of local regional culture and contain rich cultural connotations. On the basis of collecting the place names of Xingqing District and excavating the cultural elements of the place names of Xingqing District, this paper extracts the cultural genes of Xingqing District, takes the classification of cultural genes as the main body, excludes the two main structural genes, and selects the appropriate transmission channels according to the different attributes of cultural genes, and finally realizes the protection and inheritance of culture.