PERCEPTUAL HUE CHANGE OF BRIGHTER FACIAL SKIN COLOR INDUCED BY EYE SHADOWS

Although it is generally said that the makeup color that best fits facial skin should be of the same type of color, professional makeup artists sometimes use the opponent color to emphasize the beauty of skin color. The present study demonstrated how the colors of eye shadow changed perception of redness or yellowness in the face. Three face colors, neutral, reddish, and yellowish, and 7 typical colors of eye shadow covering all hues were examined. The brightness of the faces was fairly high. Sixteen female students compared the color of faces and ellipses to evaluate their redness and yellowness. Serial and simultaneous presentation of the face and ellipse were implemented. The results showed that only some reddish eye shadows, like red, pink, or purple, enhanced the redness of reddish as well as yellowish faces in the serial presentation of face and ellipses. Examination of the chromaticness index of the colors that had a significant effect of color induction revealed that the colors with high positive values of a* and medium positive values of b* showed an assimilation effect in complexion.