Entrepreneurship in non-Schumpeterian (or alternative) ways: Effectuation and Bricolage to overcome crises

Objective: This essay aims to point out impediments to Schumpeterianism and the potential of the non-Schumpeterian ways regarding effectuation and bricolage to overcome crises. Methodology/approach: This is an essay based on the literature available mainly on effectuation and entrepreneurial bricolage as well as on empirical data from semi-structured interviews using qualitative methods. Main results: The text argues that the effectuation and bricolage approaches are particularly appropriate and useful for overcoming resource constraints, including their aggravation during crises. With the use of examples and a real empirical case, it constitutes a basis for further studies and dissemination of knowledge and can be useful as an inspiration for a more conscious, disseminated and perfected use of these non-Schumpeterian ways in entrepreneurship. Theoretical/methodological contributions: The study offers arguments, a theoretical framework with elements of a literature review and empirical data conducive to new promising research on effectuation and bricolage. Relevance/originality: The essay presents promising conceptual relationships and aspects of reality that are frequent and relevant, but not yet explored in national and international studies, in particular because it deals with effectuation and bricolage as ways of overcoming resource limitation and crises in lifestyle entrepreneurship (LE) and social entrepreneurship. Social/management contributions: Generation of greater awareness regarding the importance and need for research and use of entrepreneurial effectuation and bricolage, providing useful practices for doing a lot with little, overcoming resource limitations and overcoming crises.