物联网与原创设计制造商业模式:以COSMAX为例

Young Won Park, P. Hong, G. Shin
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引用次数: 1

摘要

随着数字技术不断渗透到生活的方方面面,包括传统行业在内的许多行业都开始采用物联网(IoT)和人工智能(AI)等数字技术。本文以全球化妆品ODM商业模式公司COSMAX为例进行分析。从2014年开始,COSMAX一直在推出“创新”、“简约”、“行业第一”等战略主题。它追求实现创新、速度、灵活性和融合的战略,以应对第四次工业革命的挑战和机遇。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Internet of Things and Original Design Manufacturing Business Model: Case Study of COSMAX
As digital technologies continue to pervade all aspects of life, a number of industries including traditional industries have begun to adopt digital technologies such as Internet of Things (IoT) and Artificial Intelligence (AI). In this article, we analyze the case of COSMAX, a global cosmetics ODM business model company. Conducting interviews with top executives we examine how it responds to the fourth industrial revolution such as IoT and AI Since 2014, COSMAX has been introducing the strategic themes such as "Innovativeness", "Simplicity", and "Industry No. 1". It pursues strategies to achieve creativity, speed, flexibility and fusion to cope with the fourth industrial revolution challenges and opportunities.
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