Empirical Study on the Impact of Employment Guidance and Employment Service on the Improvement of Employment Quality of College Graduates ——Based on Micro-data in S Normal University

Achieving high-quality employment for college students is not only an effective way to promote economic growth, but also an important path for graduates to achieve shared development. Employment guidance and service are the keys to improve the quality of college students' employment, but the specific improvement effect still needs to be further clarified. This paper employs the micro-data of S Normal University employment survey to empirically examine the effect of employment guidance and employment services on the quality of college students' employment. The study found that employment guidance and employment services have a positive impact on improving graduates’ employment quality, of which employment guidance contributes more. As for professional categories, compared with non-teachers, a more significant impact on normal students can be found. For the profession with high employment substitution elasticity, the influence of employment guidance seems more significant, and for the profession with low employment substitution elasticity, the employment service has improved the quality of employment more obviously. Finally, based on the research, this paper emphasizes the significance and specific paths of implementing accurate employment guidance services.