A. M. Mutahar, M. Norzaidi, Thurasamy Ramayah, Osama Isaac, Rasheed Abdulsalam
{"title":"感知有用性和感知易用性的中介:也门移动银行的案例","authors":"A. M. Mutahar, M. Norzaidi, Thurasamy Ramayah, Osama Isaac, Rasheed Abdulsalam","doi":"10.4018/IJTD.2018040102","DOIUrl":null,"url":null,"abstract":"Whilethereareawiderangeofbusinessopportunitiesavailableviamobiletechnologies,mobile bankingserviceshavenotbeenwidelyacceptedbybankclientsinYemen.Thisarticleaimstotestthe mediationeffectofTAMcoreconstructsbetweentheexternalfactorself-efficacyandtheintention. QuestionnairesurveydatacollectedfromFourhundredandeighty-twovalidresponsesfrombank clients.SEMviaAMOSwasutilizedtodeterminetheimportancelevelsofassociationsandinteractions betweenthefactorstested.Theproposedmodelevidencedbygoodnessoffitofthemodeltothe data,explained81%ofthevarianceinintention.Thefindingsofthemultivariateanalysisrevealthat self-efficacyhashadasignificantlypositiveaffectontheperceivedusefulness,andperceivedeaseof use.Inaddition,easeofuseandusefulnesshasapositiveimportantdirectinfluenceontheintention. Also,usefulnessandeaseofusemediatedtherelationbetweenself-efficacyandintention.Theresults ofthecurrentarticlemightgivefurtherinsightsintomobilebankingstrategies. KEYwoRDS Intention to Use Mobile Banking Services, Mediation, Mobile Banking, Self-Efficacy, Technology Acceptance Model (TAM)","PeriodicalId":208567,"journal":{"name":"Int. J. Technol. Diffusion","volume":"123 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"46","resultStr":"{\"title\":\"The Mediating of Perceived Usefulness and Perceived Ease of Use: The Case of Mobile Banking in Yemen\",\"authors\":\"A. M. Mutahar, M. Norzaidi, Thurasamy Ramayah, Osama Isaac, Rasheed Abdulsalam\",\"doi\":\"10.4018/IJTD.2018040102\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Whilethereareawiderangeofbusinessopportunitiesavailableviamobiletechnologies,mobile bankingserviceshavenotbeenwidelyacceptedbybankclientsinYemen.Thisarticleaimstotestthe mediationeffectofTAMcoreconstructsbetweentheexternalfactorself-efficacyandtheintention. QuestionnairesurveydatacollectedfromFourhundredandeighty-twovalidresponsesfrombank clients.SEMviaAMOSwasutilizedtodeterminetheimportancelevelsofassociationsandinteractions betweenthefactorstested.Theproposedmodelevidencedbygoodnessoffitofthemodeltothe data,explained81%ofthevarianceinintention.Thefindingsofthemultivariateanalysisrevealthat self-efficacyhashadasignificantlypositiveaffectontheperceivedusefulness,andperceivedeaseof use.Inaddition,easeofuseandusefulnesshasapositiveimportantdirectinfluenceontheintention. Also,usefulnessandeaseofusemediatedtherelationbetweenself-efficacyandintention.Theresults ofthecurrentarticlemightgivefurtherinsightsintomobilebankingstrategies. KEYwoRDS Intention to Use Mobile Banking Services, Mediation, Mobile Banking, Self-Efficacy, Technology Acceptance Model (TAM)\",\"PeriodicalId\":208567,\"journal\":{\"name\":\"Int. J. Technol. Diffusion\",\"volume\":\"123 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"46\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Int. J. Technol. Diffusion\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/IJTD.2018040102\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Int. J. Technol. Diffusion","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/IJTD.2018040102","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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