Competence Development within Hybrid Value Creation - Need-based Competence Development for the Successful Implementation of Hybrid, Data-Driven Business Models

Digitalization and the increasing technical possibilities of networking machines and products as well as the use of large amount of data in the hole production process offer companies the opportunity to establish new, so-called hybrid business models. This enables them to provide customers data-driven, smart services in addition to their physical products, create more value and strengthen their competitiveness. The hybridization of value creation is accompanied by numerous changes and new competence requirements in companies, which need to be shaped socio-technically. In the AnGeWaNt project, such hybrid business models were developed and implemented in three companies. The article describes the approach to analyzing and shaping changes and competence requirements that arise in companies as a result of digitalization and hybridization.