A STUDY ON ASSESSING THE ATTITUDE OF ATMA AND KVK PERSONNEL TOWARDS E-EXTENSION

In India, the public extension system is the major actor involved in disseminating information to farm families. Institutions like Agricultural Technology Management Agency (ATMA) and Krishi Vigyan Kendras (KVK), have their roots in every corner of the country and are playing a major role in disseminating the cutting-edge technologies to rural families. e-Extension is an internet-based learning environment delivering scientific information on a 24*7*365 basis. For effective dissemination of ICT enabled extension services to the farmers, it is the need of the hour to know the attitude of personnel towards e-extension. The present study was undertaken nine districts located in the jurisdiction of Anand Agricultural University. A total of 199 personnel of ATMA and KVK of central Gujarat in which 155 ATMA personnel and 44 KVK personnel. Majority of ATMA personnel had a neutral to favourable attitude towards e-extension where as in KVK personnel half (50.00 per cent) of the respondents had a favourable attitude towards e-extension.