Competitive Evaluation of Internet Enterprises with Improved Radar Chart

Internet is one of the most competitive industries in China. In order to fully understand the competitive status of China's Internet industry, the improved radar charts are used in this paper to evaluate the competitiveness of 49 Internet companies listed on NASDAQ. Improved radar charts can not only examine the weight of each index directly, but also can measure the balance of development by comprehensive algorithm effectively. It is found by this new method that about 27% of enterprises are in the upstream of this highly competitive industry, 67% in the middle and only 6% in the downstream. By K-means clustering analysis, about 75% of companies at the phase of growth are classified as “conservative” oriented, and 83% of mature ones are “growth” oriented. Moreover, the “aggressive” oriented company in the industry could go far than expectation.