{"title":"Działania klubów piłkarskich na rzeczochrony środowiska - studium przypadku Forest Green Rovers","authors":"A. Pietrzyk","doi":"10.22367/arbe.2021.01.05","DOIUrl":null,"url":null,"abstract":"Abstract: The article focuses on the essence of pro-social activities in the area of envi- ronmental care. The first part of the article presents the essence and outline of CSR ac- tivities. In the methodological part, the diagnosis was made using a case study. The sub- ject of the research was the English club Forest Green Rovers, which is considered to be the most ecological club in the world. The exploratory cognitive goal at work is to iden- tify the differences between clubs in Poland and the English club Forest Green Rovers. The utilitarian goal is to spread awareness of the social role that the club should fulfill. Both its current activities aimed at increasing interest in topics in the field of ecology, as well as plans for the future were presented. The last part of the article also includes man- agement implications for Polish football clubs. Keywords: sports management, sports marketing, CSR. JEL Classification: Z20","PeriodicalId":428833,"journal":{"name":"Academic Review of Business and Economics","volume":"26 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Academic Review of Business and Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22367/arbe.2021.01.05","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
摘要:本文主要探讨环境保护领域亲社会活动的本质。文章的第一部分介绍了企业社会责任活动的本质和概况。在方法学部分，诊断是通过一个案例研究。研究对象是被认为是世界上最生态的俱乐部——英国俱乐部Forest Green Rovers。工作中的探索性认知目标是识别波兰俱乐部和英国俱乐部森林绿色漫游者之间的差异。功利主义的目标是传播俱乐部应该履行的社会角色的意识。它目前的活动旨在提高人们对生态学领域专题的兴趣，并提出了今后的计划。文章的最后一部分还包括对波兰足球俱乐部管理的启示。关键词:体育管理，体育营销，企业社会责任JEL分类:Z20
Działania klubów piłkarskich na rzeczochrony środowiska - studium przypadku Forest Green Rovers
Abstract: The article focuses on the essence of pro-social activities in the area of envi- ronmental care. The first part of the article presents the essence and outline of CSR ac- tivities. In the methodological part, the diagnosis was made using a case study. The sub- ject of the research was the English club Forest Green Rovers, which is considered to be the most ecological club in the world. The exploratory cognitive goal at work is to iden- tify the differences between clubs in Poland and the English club Forest Green Rovers. The utilitarian goal is to spread awareness of the social role that the club should fulfill. Both its current activities aimed at increasing interest in topics in the field of ecology, as well as plans for the future were presented. The last part of the article also includes man- agement implications for Polish football clubs. Keywords: sports management, sports marketing, CSR. JEL Classification: Z20
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