Discussion and Practice of Film and Television Production: Innovation with Big-data

The significance of big data analysis strategy has been extended to more than the information conveyed by the data itself, particularly with the development of information technology. Concerning the overall level of society and economy in contemporary world, practitioners for the film and television production industry are required to conduct an intrinsic and comprehensive analysis of market concerns and user needs to form a more scientific and perfect data analysis system. This paper delves into the capabilities indispensable for the art and communication industry regarding the technology background and proposes effective methods for the market mechanism of film and television production.