社交媒体评论对众筹项目成功的影响研究

Long-Sheng Chen, Ying-Jung Chuang
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引用次数: 1

摘要

众筹已经成为许多初创企业获得资金的重要渠道之一。但是,低成功率一直是一个关键问题。因此,如何提高筹款项目的成功率是所有筹款活动关注的主要问题之一。本研究旨在研究评论情绪对众筹项目成功的影响。我们将使用数据挖掘和文本挖掘来分析收集到的数据。基于最小绝对收缩和选择算子(LASSO)和反向传播网络(BPN)的特征选择将被用来寻找众筹项目成功的重要因素。接下来,将使用支持向量机(SVM)来评估所选因素集的性能。实验结果可以帮助众筹者提高众筹项目的成功率。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Study of Social Media Reviews Effects on the Success of Crowdfunding Projects
Crowdfunding has become one of the important channels of getting fund for many start-ups. But, the low success rate has been a critical issue. Therefore, how to increase the success rate of fundraising projects is one of the main concerns of all fundraising activities. This work aims to study the effect of sentiment of reviews for the success of crowdfunding projects. We will use data mining and text mining to analyze the collected data. Least absolute shrinkage and selection operator (LASSO) and back-propagation networks (BPN) based feature selection will be employed to find the important factors for the success of crowdfunding projects. Next, support vector machines (SVM) will be employed to evaluate the performance of selected factors set. Experiment results can help fundraisers to increase the success rate of crowdfunding projects.
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