Paolo Demuru, Felippe Pimenta Rodrigues de Oliveira, Elder Cuevas-Calderón
{"title":"博尔索纳罗视觉话语中的身体制度和意义生产:社会符号学视角","authors":"Paolo Demuru, Felippe Pimenta Rodrigues de Oliveira, Elder Cuevas-Calderón","doi":"10.32870/CYS.V2021.7949","DOIUrl":null,"url":null,"abstract":"In this paper, we analyze the semiotic strategies through which Jair Bolsonaro’s body is represented in his Instagram profile. In order to do that, we build upon Landowski’s elliptic semiotic square, through which we display Bolsonaro’s different bodily postures and lifestyles. The diagram shows four bodily regimes through which the body of the current Brazilian president is portrayed: 1) the military body, 2) the buffoonish body, 3) the institutional body, 4) the popular body. The results show that the institutional body is the least present, while the other three reinforce Bolsonaro’s non-political identity and anti-establishment discourse.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"63 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Bodily regimes and meaning production in Bolsonaro’s visual discourse: a sociosemiotic perspective\",\"authors\":\"Paolo Demuru, Felippe Pimenta Rodrigues de Oliveira, Elder Cuevas-Calderón\",\"doi\":\"10.32870/CYS.V2021.7949\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this paper, we analyze the semiotic strategies through which Jair Bolsonaro’s body is represented in his Instagram profile. In order to do that, we build upon Landowski’s elliptic semiotic square, through which we display Bolsonaro’s different bodily postures and lifestyles. The diagram shows four bodily regimes through which the body of the current Brazilian president is portrayed: 1) the military body, 2) the buffoonish body, 3) the institutional body, 4) the popular body. The results show that the institutional body is the least present, while the other three reinforce Bolsonaro’s non-political identity and anti-establishment discourse.\",\"PeriodicalId\":112547,\"journal\":{\"name\":\"Comunicación y Sociedad\",\"volume\":\"63 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-06-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Comunicación y Sociedad\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32870/CYS.V2021.7949\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Comunicación y Sociedad","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32870/CYS.V2021.7949","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Bodily regimes and meaning production in Bolsonaro’s visual discourse: a sociosemiotic perspective
In this paper, we analyze the semiotic strategies through which Jair Bolsonaro’s body is represented in his Instagram profile. In order to do that, we build upon Landowski’s elliptic semiotic square, through which we display Bolsonaro’s different bodily postures and lifestyles. The diagram shows four bodily regimes through which the body of the current Brazilian president is portrayed: 1) the military body, 2) the buffoonish body, 3) the institutional body, 4) the popular body. The results show that the institutional body is the least present, while the other three reinforce Bolsonaro’s non-political identity and anti-establishment discourse.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
