Service Ethics Index Higher Education in Banjarmasin City

Ethics is a means of fulfilling services in this case education. This is in line with producers or service providers must have integrity to achieve long-term benefits. The impact of new ethical problems will be felt in the long term, so ethics is something that must be maintained and carried out continuously to become a long-term investment that can build trust by providing services that can create ethical education. This study aims to compile an ethical index of educational services in Higher Education in Banjarmasin with an education service marketing approach. The research method applied is a quantitative approach, with the population being a sample of Banjarmasin City College Students. The output to be achieved in this study is the ethics index of higher education services, scientific publications. The novelty of this research is a measuring instrument in the form of an ethics index of education services in universities. Keywords—index; education service ethics; higher education