ANALYZING THE ROLE OF WORK-LIFE BALANCE ON EMPLOYEE LOYALTY IN INDIAN STARTUPS: A LINEAR REGRESSION-BASED APPROACH

Employee contributions have been widely acknowledged as critical to the growth of startups. Due to a lack of established structure and a need for more resources, startup employees often put in long hours with high workloads. Employees often take on multiple roles within a startup, each tailored to the business’s specific needs at any time. This results in employees being subjected to stress at work that could eventually lead them to become disloyal to their employers due to the difficulties associated with juggling work and personal duties. Therefore, this study examines how work-life balance affects employee loyalty based on the perception of employees working in startups in Kolkata, Bangalore, and New Delhi. With the help of statistical analysis techniques like correlation and regression analysis, this study takes a quantitative approach to the phenomenon being investigated, surveying 120 startup employees. The study’s results indicate that a healthy work-life balance is associated with greater employee loyalty. This paper fills a vacuum in the literature and contributes significantly to the expanding body of research that prioritizes work-life harmony to retain loyal employees.