A snapshot of energy efficient off grid appliance market in Bangladesh

The study focuses on off-grid appliance market in Bangladesh, which is expected to grow at a rapid pace in the upcoming years. Survey of upstream and downstream sales agents along with the off-grid appliance consumers have revealed many barriers for energy efficient appliances in the nascent market, including a gap in information and awareness on energy efficient products with a need for enabling environment for market development. Under the circumstances price of the appliance is the leading decision criterion for the rural consumers, which is followed by other features including warranty, longevity, and performance.