Essential exporting competences for manufacturing Firms In Michoacan, Mexico

Human capital constitutes itself in the essential source of a country’s wealth, which has a positive impact on a region competitiveness. Given the need to increase Michoacan’s competitiveness to improve its exporting performance this paper analyzes which business competencies are most used by exporting firms executives. Our findings suggest that such executives have an advanced level of exporting competence, determined by three essential competencies in the following order: leadership, negotiation and communicative competence.